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CAMERA LENS Collection

CAMERA LENS Collection

The success of any collection is a combination of many factors! From the idea in the first sketches of the designer to the collection in the shop, each piece of clothing comes a long way and whether it becomes a favourite item in a child’s wardrobe depends on the talent, professionalism and involvement of the whole team, meticulous analytics and creative marketing. Everyone believed in success of the “CAMERA LENS” collection immediately and unconditionally.

The feeling of freedom after months spent in boring school uniforms is extremely valuable. Black and white graphics in prints are beautifully balanced with rich and saturated turquoise, which is not only the current trend of the season but is also considered the most powerful and energetic combination suitable for most teenage boys. Positive-negative is the same picture, in which light and dark change places, as if the film is developed or not, it looks fascinating and intriguing. Large graphic images of the cactus and iguana look very realistic, focus attention on comfortable basic clothes and make them very appealing and vivid. The collection features a variety of textures and it has many expressive features that are not immediately evident, but are an essential part of the design solution, affecting the whole perception.